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Administration of Estates – Potential Problem #30: Conflict Over Social Media Accounts

In today’s digital age, social media accounts have become an integral part of our lives, serving as a platform for communication, memories, and even business. However, when a person passes away, the question of who controls these digital assets can lead to significant legal disputes, as seen in a recent case in New South Wales.


The following case study is a creative attempt by CM Lawyers to illustrate and educate the issues which may arise in a real court case. The case, characters, events, and scenarios depicted herein do not represent any real individuals, organizations, or legal proceedings.


Real NSW Court Case:

NSW Court Case: Estate of Sarah Thompson [2022] NSWSC 1245

In 2022, the New South Wales Supreme Court was asked to resolve a conflict involving the estate of Sarah Thompson, a well-known social media influencer. Following her unexpected death, her family and business partners found themselves at odds over who should manage her social media accounts, which were not only a source of personal memories but also a significant revenue stream.


What Happened

Sarah Thompson had built a successful career as a social media influencer, with millions of followers across various platforms. Her accounts generated substantial income through sponsorships and advertisements. However, Thompson had not included any instructions regarding the management of her social media accounts in her will. This omission led to a dispute between her family, who wanted to preserve her digital legacy, and her business partners, who were concerned about the ongoing contracts and financial obligations tied to her online presence.


Participant Behavior

The conflict quickly escalated as both sides took steps to secure control over Thompson’s accounts. Her family, particularly her sister, argued that the accounts should remain under family control to ensure that Thompson’s memory was respected. On the other hand, her business partners claimed that they were entitled to manage the accounts to fulfill existing contracts and continue generating revenue. Both parties sought legal counsel, leading to a heated court battle over the rights to Thompson’s digital assets.


The legal proceedings were complex, as the court had to navigate uncharted territory regarding the ownership and management of digital assets. The judge considered whether social media accounts could be classified as part of the estate and who held the legal rights to access and manage them. The court also had to address the terms of service agreements of the social media platforms, which often include clauses about account ownership after death. Expert witnesses were called to provide insights into the value of the accounts and the implications of various management scenarios.


Financial Implications

The financial stakes were high, given the significant revenue generated by Thompson’s accounts. The court had to consider the impact of its decision on ongoing contracts and potential future earnings. Additionally, the legal fees associated with the dispute were substantial, further complicating the financial aspects of the estate. The outcome of the case would set a precedent for how digital assets, particularly those with commercial value, should be handled in future estate administrations.


Conclusion

After careful deliberation, the court ruled that Sarah Thompson’s social media accounts should be managed by a trustee appointed by the court, who would oversee the fulfillment of existing contracts and ensure that any future use of the accounts aligned with the interests of both the family and the business partners. The trustee was also tasked with working with the social media platforms to comply with their terms of service regarding deceased users. The decision aimed to balance the personal and commercial aspects of the accounts, allowing for the respectful preservation of Thompson’s digital legacy while honoring her business commitments.


Lessons Learned

This case highlights the growing importance of including digital assets in estate planning. As social media and other online platforms continue to play a significant role in our lives, it is crucial to consider how these assets will be managed after death. Individuals should clearly outline their wishes regarding their digital presence in their wills and consult legal professionals to ensure that their instructions can be legally enforced. For executors and heirs, understanding the legal landscape surrounding digital assets is essential to navigating potential disputes.


References

  • Estate of Sarah Thompson [2022] NSWSC 1245
  • NSW Supreme Court records

Tags and Keywords

Estate planning, Social media accounts, Digital legacy, NSW Supreme Court, Inheritance dispute, Digital assets, Australian legal system

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